Their purpose is to convey key information about product features and benefits so they feel compelled to buy.
However, entrepreneurs and marketers often make a common mistake when writing them: crafting descriptions that merely describe their products.
This is the wrong approach. Why? Because great product descriptions should focus on selling your products to real people, not just dispensing dry information to search engines (search engine optimization can’t be an afterthought, of course).
They should satisfy your buyers’ intent, provide them with a great experience, and compel them to click the “Add to Cart” button — basically all the things…
Sharing high-quality content is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. It is an essential growth method for most businesses.
Because it answers the questions of your audience, content marketing is essential. It can help you build trust and connect with your audience. It also improves conversions, connects with customers, and generates leads. Customers expect consistent, high-quality content from their favorite brands in this day and age.
According to the most recent State of Marketing report, content creation is a top priority for 53% of marketers. …
This does not include Instagram posts, tweets, and LinkedIn posts.
So no matter how much time and thought you put into understanding your ideal customers, building your content strategy, developing your editorial plan, or crafting engaging, high-quality copy, the success of your content often lives or dies by your distribution and promotion choices.
It takes more than posting your content on social media or linking to it via email or newsletter. Of course these channels are essential, but they should not be considered the entire content marketing puzzle.
This article will help you to develop a content distribution strategy. …
They visit TikTok to connect with others, find inspiration and feel happy. The platform offers a positive experience, which is why people scroll further and continue to use it. They are more engaged and attentive. TikTok’s positive vibes encourage users to act, whether it be by participating in hashtag challenges or exploring new products.
That’s the core of what TikTok learned via a new survey of 7,000 global TikTok users, in partnership with data and insights firm Kantar.
“They come to TikTok for the community, stay for the creativity, and leave feeling happy and inspired. …
They should be compelling enough to get users to click on the page you have listed in search results. They should also contain keywords to boost your SEO.
A meta description is a snippet that summarizes the content of a webpage.
It enables users to decide whether they want to click on your site in a search result. It also plays a role in determining the rank of your website in search results.
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version.
Let’s walk through the components of the modern marketing flow and then take you step-by-step down the funnel.
We’ll start by breaking down the classic funnel. It’s a powerful image in business.
Elias St. Elmo Lewis invented the original sales funnel in 1898. He was the first to visualize the customer’s complete buying journey. His outlined stages formed the AIDA linear hierarchy (attention, interest, desire, and action). …
It includes an overview of how its search algorithms function and how you can maximize your chances of showing up in relevant search results.
The first post in the series looked at how Instagram’s feed ranking works, providing more oversight into how the platform tries to match relevant content with user interests and how creators can ensure their posts reach people in the app.
While search is only a secondary consideration, it is still a crucial discovery surface. …
With the growing popularity of LinkedIn, hashtags are becoming a vital part of marketers’ social media strategies on the platform.
Research shows that posts on LinkedIn with at least three hashtags are 10% more popular than those without. This demonstrates how important it is to include them in posts, campaigns, and overall social media marketing strategies.
If you haven’t used hashtags on LinkedIn, it can be hard to know where to…
While winning new business is important, maintaining existing client relationships is even more profitable. Your marketing strategy should focus on your most valuable resource — your existing customers.
Customer lifetime value (CLV) represents the total amount of money that a customer can be expected to spend on your company’s products or services during their entire relationship with you, or their “lifetime”. This is an important figure to know because it helps you make decisions about how much money to invest in acquiring new customers and retaining existing ones.
Marketers rely on the effectiveness of their strategies to generate the types of leads that convert and are profitable. In our current always-on society, it has never been more important for brands to find the right lead generation strategy so they can attract prospects and turn them into paying customers.
Two common approaches to this are inbound marketing and outbound marketing. Inbound lead generation is permission-based and puts the brand in front of audiences who are already searching for solutions to their problems. …